We offer over 1400 products through our multiple sales platforms, approximately 5% of which are sold primarily through our TV direct sales platform, nationwide distribution network or both with the remaining products and services sold through our third-party bank channel sales, outbound calls, catalogs or the Internet. Our current featured product categories consist of electronic learning products, cell phones, cosmetics, collectibles,health and wellness products and auto care products. We seek to promote products that are unique and underserved. Through both our on air and off air marketing and distribution presence, we have helped to promote and build many products to become the leading brands in their respective categories. Since 2000, we have successfully introduced 22 branded product lines, including 13 proprietary branded product lines and 9 third-party branded product lines, many of which began as a single product and became one of our five best-selling product categories in later periods. We also leveraged our success in developing leading brands to engage in marketing services arrangements with large companies such as China Unicom where we promote their branded products and services through our TV direct sales platform.
Here is a sample of our products and their associated TV infomercials
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