OPTIMIZERx is an online marketing company that allows patients and physicians central access to hundreds of free trials, co-pay savings and other support to better afford and manage their rising prescription and medical costs. In turn, we offer pharmaceutical and healthcare manufactures powerful ways to reach, acquire and retain more patients needing their product and support. This includes the development, promotion and fulfilment of custom patient savings and support programs, as well as other advertising programs.

The OPTIMIZERx business model is to attract visitors to its website, www.optimizerx.com. Once that traffic reaches the website, an enrollment strategy is played out to capture information about each visitor. The OPTIMIZERx website represents a financial engine that allocates marketing and advertising dollars to attract and hold valuable website traffic, which it then markets to healthcare marketers.

Through its proprietary OFFERx platform, OPTIMIZERx offers the capability of a turnkey Offer Management System to drug companies and other large brand-name marketers. OPTIMIZERx provides marketers a one-stop shop to advertise, attract and establish a long-term customer relationship. For the pharmaceutical industry, which spends billions developing and marketing a blockbuster drugs, the ability to keep a patient on a specific drug for even a few extra months benefits everyone involved, including a benefit to the patient.

In an effort to help patients who are already using a particular drug better afford to continue its use, OPTIMIZERx developed ADHERxE, a proprietary platform for pharmaceutical companies to maintain direct communications with the patient. In turn for providing the drug company information on a monthly basis, patients can continue to receive financial rewards and other incentives helping to reduce their overall healthcare expenses.